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英文解说当网游遇见了新型的IP开发

作者:haosf123 来源:www.haosf123.ws 发布时间:2017-06-28 16:53

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  核心提示: Wouldn't you be excited and willing to pay for your favorite game characters in front of you in Blo...

Wouldn't you be excited and willing to pay for your favorite game characters in front of you in Block New Year paintings or ceramic and purple sand products? With the arrival of the "cultural and Natural Heritage Day" in June 10th, cultural relics departments and cultural relics departments all over the country are actively carrying out various kinds of celebrations. In fact, in addition to the cultural relics departments and cultural relics units, many cultural enterprises have also maintained a high degree of attention to the development, utilization and protection of cultural heritage.如果你喜爱的游戏人物以木版年画或者陶瓷、紫砂制品的形式呈现在你的面前,你会不会感到兴奋并愿意为此付费?随着6月10日“文化和自然遗产日”的到来,各地文物部门、文博单位都在积极开展各类庆祝活动。其实,除了文物部门和文博单位之外,很多文化企业也一直对文化遗产的开发、利用和保护保持着高度的关注。

英文解说当网游遇见了新型的IP开发

"Moon bright moon knife" National Wind Music Festival

The day before the game, the Tencent "Horizon moon knife" 2nd Anniversary interactive conference, Tencent Inc said they have invited Taohuawu woodcut New Year paintings of national representative inheritors for real Zhida online "Horizon moon knife" custom theme "only China Wind" wood painting years gift, publish the works will be held in the Tencent in August this year, the "Horizon moon knife - the country wind music festival". In addition to woodcut, Tencent also will prepare embroidery, censhi antique wooden boat and a series of non genetic elements into IP to create the game, let these have been in the history of traditional crafts with sparkling in the game back to life.

Non heritage help game IP depth development

In the pan entertainment era, the game has become one of the most people entertainment, as the "king of glory" "onmyoji" "hero alliance" "and" the horizon moon knife and Mobile Games not only has a large number of online game player, and each issued new roles and skills are able to set off in the online discussion. Therefore, how to fully and quickly polymerization fans and popularity, to create high-quality IP has become the game company focused on thinking and discussion of the problem. In cooperation with the Suzhou Taohuawu woodcut New Year paintings heritage Fang Zhida development line derivatives and hold the "Horizon moon knife - China Wind Music Festival" is the Tencent for the game IP increase the cultural connotation and the line extends the depth of trying to make.

"From the country support program," the best in all the land of wind heart Ji 'bird's nest' concert to the horizon moon knife "in the wind to the carnival and the real Zhida cooperative development game derivatives, Tencent continues to try new content, in order to make the" Horizon moon knife "of this game IP is more fulfilling. Instead of using traditional culture as a gimmick, we hope to add a cultural heritage and uniqueness to the game through the integration with the intangible cultural heritage." In this "Tianya moon knife" 2nd Anniversary interactive conference activities, the relevant person in charge of the Tencent Inc introduced "Tianya moon knife" in the game IP build on the attempt and efforts.《天涯明月刀》国风音乐盛典

日前,在腾讯游戏“天涯明月刀”的两周年互动发布会上,腾讯公司便表示他们已经邀请了桃花坞木版年画的国家级代表性传承人房志达专门为网游“天涯明月刀”定制主题为“唯我国风”的木版年画贺礼,该作品将于今年8月份在腾讯举办的“天涯明月刀·国风音乐盛典”上发布。除了木版画之外,腾讯还预备将苏绣、岑氏仿古木帆船等一系列非遗元素融入到游戏IP的打造上,让这些曾在历史长河中熠熠生辉的传统技艺在游戏中焕发新生。

非遗助力游戏IP深度开发

在如今这个泛娱乐时代,游戏已经成为了大多数人娱乐消遣的方式之一,像《王者荣耀》《阴阳师》《英雄联盟》《天涯明月刀》等手游和网游不仅拥有大批玩家,而且每次新角色、新技能的发布都能够在网上掀起热议。因此,如何充分快速的聚合粉丝与人气,打造高品质IP便成为了游戏公司重点思考和探讨的问题。与苏州桃花坞木版年画传承人房志达合作开发线下衍生品以及举办“天涯明月刀·国风音乐盛典”就是腾讯为游戏IP的增加文化内涵以及线下延伸做出的深度尝试。

“从天下第一国风扶植计划、‘心时纪’鸟巢音乐会到‘天涯明月刀’国风嘉年华活动再到与房志达合作开发游戏衍生品,腾讯在不断尝试新的内容,以期使‘天涯明月刀’这一游戏IP变得更为充实。我们并不是将传统文化作为噱头使用,而是希望通过与非物质文化遗产的融合,为游戏增添一份文化底蕴和独特性。”在此次“天涯明月刀”两周年互动发布会活动中,腾讯公司相关负责人介绍了“天涯明月刀”在游戏IP打造上所作出的尝试和努力。

英文解说当网游遇见了新型的IP开发

Taohuawu Suzhou Wood New Year pictures

Suzhou Taohuawu woodcut New Year paintings in 2006 was included in the first batch of national intangible cultural heritage, is one of China's three major woodcut New Year paintings, woodblock printing process of the wood New Year paintings from the Song Dynasty, illustrated by figure evolved to become the Ming Dynasty folk art genre, forming a unique style, have so far the development history of hundreds of years. With the continuous progress and development of the times, the contents and functions of the woodblock New Year pictures have been gradually faded. Nowadays, woodcut New Year pictures are more appreciated and collected by the public in the form of art. By combining with the game IP, on the one hand adds the elements of traditional Chinese culture and heritage for the game, on the other hand, with this form of the game board New Year paintings derivatives have been recognized also can make the game player, more young people to contact and understanding of our intangible cultural heritage." Beijing entertainment creators Culture Co. Ltd. (hereinafter referred to as "entertainment") CEO Gao Dongxu in an interview with reporters said.

Welcome users to upgrade and provide new ideas for IP operation

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